LOWRANCE recently reported that fishing consumer trends are clearly indicating – as with TVs – the growing trend with fishfinder displays is ‘bigger is better’.
Following a record-setting year in 2016 with the Elite-7 Ti – the top-selling fishfinder/chartplotter display globally – early sales reports for 2017 indicate the Elite-9 Ti is showing signs of being the new frontrunner – another indicator that fishing consumers are continuing to make room for bigger, brighter and easier-to-view displays.
Designed for anglers looking for one unit to do almost everything, the Elite Ti is poised to meet the current and future demands of the market. With the number of proven fishfinder and chartplotter features being packed into a single, affordable display, users are requiring the largest screen available to allow them to easily and effectively view all the most important data at once.
And with the easier-to-use touchscreen, anglers are getting more out of their fishfinders because the units are easier to learn and use. Whereas 5” displays used to be the strongest sellers in terms of volume, recent trends show 7” and 9” displays are the current favourites and this will likely grow to 12” displays in the next two years.
Including cutting-edge features such as an easy-to-use touchscreen interface, Bluetooth and wireless connectivity, proven Lowrance navigation technology and high-performance sonar – including CHIRP, Broadband Sounder and StructureScan HD with SideScan and DownScan Imaging – the Elite Ti Series displays offer incredible value at an affordable price.
CHIRP sonar offers improved fish-target separation and screen clarity, while the StructureScan HD sonar imaging system with exclusive Lowrance DownScan Imaging delivers photo-like images of fish-holding structure on both sides and directly beneath the boat.
For the ultimate in on-water navigation, Elite Ti displays feature a highly accurate, built-in GPS antenna that displays position on a detailed C-MAP or Navionics+ map. Bluetooth and wireless connectivity also provide control of single or dual Power-Pole shallow water anchor installations, as well as access to the GoFree Link App, which allows anglers to view and control the display from an iPad or Android tablet.
With enhanced sonar performance, trolling motor control, built-in high-definition charts, waypoint sharing and advanced charting options, the Elite Ti series offers features and a price point that competitors can’t match. The easy-to-use touchscreen is a Lowrance exclusive, as is the Total-Scan transducer capable of Broadband, CHIRP sonar, StructureScan HD and DownScan Imaging, all in one unit.
The enhanced sonar performance of the Elite Ti offers better clarity of targets and greater sonar range where it counts. Simply put, the Elite Ti finds fish faster than all the rest.
Navico CEO Leif Ottosson said, “We are very excited about the reception of the Elite Ti series, both by recreational and professional anglers alike.” “This product line hits the sweet spot of hard-hitting features and tremendous value. “Our competitors are obviously taking notice, but they just can’t match our advanced technology and value. “When you look at a side-by-side comparison, there really is no other option but Lowrance.”
For more information on the Lowrance Elite Ti product family or the entire Lowrance line of marine electronics, visit lowrance.com/en-au
To learn more about the Elite-12 Ti and Elite-9 Ti, please watch this video: https://youtu.be/NrAYd6uLzB4