BFGOODRICH Tyres Australia has launched an innovative new 4×4 navigation app that allows off-roaders and those with a passion for exploring the outdoors the opportunity to download, upload and share their favourite tracks and points of interest with not only their friends, but others in the 4×4 community.
Developed in collaboration with the award-winning Melbourne-based technology consultancy Transpire, the free app offers both live tracking and offline maps to download at no charge. Apart from being a handy tool for anyone venturing off the beaten path, users can also share their off-road passion (trail information, 4×4 tips, points of interest on tracks, vehicle details and modifications) with friends and like-minded enthusiasts.
On the launch of the app, BFGoodrich Australia marketing manager Tim Hoare said, “Our customers are enthusiasts who love to explore nature, challenge themselves and share those experiences with their friends and others within the off-road community. Whether you’re joining a weekend expedition with the local 4×4 club or overlanding through the Simpson, the Off Road Escape app simply allows more people to access and explore the hard to reach parts of our country, in the same way our tyres do.”
The Off Road Escape app features the following functionality:
- Free offline maps for download;
- Create a profile with your vehicle information;
- BFGoodrich 4×4 tips and advice (from your website);
- Live tracking – record my drive;
- Ability to plot a route;
- Save pins with notes; and
- Search for locations and enjoy offline maps.
The Off Road Escape app is freely available through the Apple iTunes Store or visit bfgoodrich.com.au/offroad-escape.html for further information.